CL: A garment which You could never give up?
The cooperation between White and Care Label goes on throughout the stores in order to convey the brand values to the so-called Care-labelists. The series of meetings will be opened by the Biffi boutique in Milan, where, on Saturday 18th June the first “Care label Showcase” will be held. During the day it will possible to purchase Care label “Biffi Private Stock” jeans and have them personalized in real time by designer Leopoldo Durante, who will make them unique, according to the brand philosophy. Care label will be at the White show presenting the Care label Spring Summer 2012 collection.
The denim day in berlin on the eve of bread & butter, about 200 people attended the summit at Berlin's famous Ellington hotel to discuss or listen to topics that drive the denim world. Thank you for a great event with great guests and one great result: WE LOVE DENIM!
Pict from left: Leopoldo Durante, Andrea Tessitore and Lapo Elkann, all Care Label.
Last summer, Care label, the Italian high quality brand, started the "Care label Showcase"; some meetings of the so called "Care-labelists". The first meeting was held at Biffi, the exclusive Milan boutique; where people had the possibility to buy the "Biffi Private Stock" jeans and ask the designer Leopoldo Durante, to personalize them right there, during the show.
Leopoldo Durante is a very kind person, a young and clear-headed man. He gave an immediate answer to the question “Why has Care label brought the production chain of its items at White?”: they want to bring to life a production process which is typical of the Italian history and to prepare to a rebirth of italian expertise in fashion through the young people’s point of view.
White chooses the brand Care label – whose name already discloses a clear meaning, a careful brand, taking care of products and customers, thus granting quality rising from an Italian production with a historic process, fair and completely made in Italy.
Innovation and care for the origin of a garment: in the space, full of opportunities, that separates these two extremes, can be captured the meaning of the professional experience of Leopoldo Durante, who presents at Pitti his Care Label F/W 2008’s collection. The unconditioned love for a unique material, as denim is, becomes a project that takes the form of an “ideal collection”.
Designer and Agents in Los Angeles caters to thousands of retailers that are looking for international fresh brands in the marketplace. This is why, Torinovantuno showcased Care Label one of the most upcoming premium denim brand in the market.
Spring- Summer 2007 is a Market period in LA in which retailers look for new looks, exclusive lines fairly new in the market, and eco friendly collection to satisfy the eco-conscious customer.
Retailers include Atrium, Blue Art, H Lorenzo, and Free People.
Most retailers that stopped by were very interested about the brand concept and the quality of Care Label.
Participating to this show was a great way to introduce the Care Label “project” in to the market- following to a lifestyle collection in Fall 2008.